The Best Dog Shampoos of 2025

To calm sensitive coats and skin, we love the oatmeal based shampoo by John Paul Pet. Tested on humans, not animals, this shampoo features both a gentle formula and fragrance. It can also pull double-duty as a great option for your cat (when they let you bathe them).

Speaking of gentle fragrances, this non-powdery, fragrance-free shampoo by Clean Coats is a winner. Formulated with oatmeal, aloe, and licorice root, this shampoo truly works wonders for sensitive skin while still managing to get pups super clean. Also, the pretty bottle alone is worth the purchase.

For pups with itchy and sensitive skin, reach for this combined shampoo and conditioner by Skout’s Honor. In the past, we’ve spotlighted Skout’s Honor for their unique probiotic formula, which works to balance the pH of your pup’s skin. If you have yet to find an itch shampoo that works, Skout’s Honor’s unique approach might work for your pup.

For dogs who suffer from itchy skin or dermatitis, this cheap-and-cheerful oatmeal-based shampoo helps heal rough, dry patches while also leaving the fur fluffy and well-moisturized. It’s also soap-free, incorporating coconut-derived surfactants and aloe vera to provide gentle cleansing, sans chemicals.

You can thank an itchy Schnauzer for inspiring Camumu’s founders to bring relief to pups everywhere. Designed to be used post-shampoo, this isn’t a conditioner; it’s a light-vinegar-based rinse that works to balance pH and kill off itch-causing bacteria. No need to worry about your pup running around smelling like a bag of Fritos. The vinegar smell is light and will fully evaporate once your pup is dry.

For a super gentle approach to itch relief, we love Floof’s entire line of soothing, anti-itch products. To tackle itch at its source, Floof’s Nourishing Shampoo uses a soothing combination of colloidal oatmeal, manuka honey and aloe vera. Note: This shampoo is especially great for pup’s whose itch is caused by seasonal allergies.

Do you want your pup to smell, like, really, really good? Formulated with their signature scent, the semi-spicy/semi-vanilly Taunt, this shampoo by Dedcool leaves your dog smelling legit cool. Seriously, be aware that your dog will smell like a micro-influencer after using this shampoo. But, like, in a good way.

When Gerrard Larriett discontinued its fabulous rose aromatherapy shampoo, I scrambled to try to find a replacement. AuraPet makes this lovely option, which softens the fur of my wiry terrier and leaves her smelling like roses (and not in a perfume-y way) for days afterwards. The price is right, too.

To neutralize your pup’s natural odor without fragrance, opt for this gentle, no-perfume formula by Burt’s Bees. Suitable for both puppies and adult dogs, this shampoo and conditioner cleanses while restoring your dog’s skin barrier — the first line of defense against odor-causing bacteria.

Pride and Groom offers different shampoos and conditioners based on whether your fur baby has actual fur — or hair. This specially formulated, and all-natural, fur shampoo moisturizes both the coat and the skin underneath to minimize dander and, yep, the amount of fluff left behind on your couch.

Created by former beauty industry exec Gerrard Larriett in 2012, this brand was one of the first to introduce the idea of using aromatherapy to help soothe anxious dogs during grooming. The no-longer-available rose scent was easily my favorite dog shampoo I have ever used, but the lavender is divine, too.

If you’re looking to bolster your pup’s protection against fleas and ticks, consider adding this tick repellent shampoo by kin+kind to their grooming routine. While not a replacement for oral flea and tick medications, this shampoo uses dog-safe essential oils that fleas and ticks naturally hate. Using this shampoo helps keep ticks from being attracted to your pup, which means they are less likely to track those creepy bloodsuckers inside your house.

So elegantly presented that you might want to keep it on display, Aesop’s pet shampoo is formulated to be ultra-gentle. Lemon rind and tea-tree leaf give it a fresh, but subtle scent and also work to clarify and clean the coat. As a bonus, it can also make a great hand (or body) wash for yourself.

Maybe the only time the idea of smelling exactly like your dog is a good thing. Ouai — which was founded by Jen Atkin, the Kardashians’ favorite hairstylist — incorporates the same signature scent into its pet shampoo that makes the brand’s human-hair range so addictive. Think: notes of orange, peony, jasmine, and musk, with no parabens, sulfates, or other potential irritants.

This shampoo by Isle of Dogs intends to give your dog’s coat body-ody-ody. This volumizing “coature” shampoo uses the protein of the Royal Jelly to strengthen fur, promote growth, and decrease shedding. Also, it smells... royal. Hard to explain what that means, but you’ll get it.